RESOURCES

WHITE PAPER

Getting it right: a strategic approach to ghostwriting in financial services

For financial advisors and planners, staying in touch with their clients and prospects is a critical part of business development. This white paper explores how a content marketing strategy can support an advisor’s rainmaking efforts, and how professionals can use ghostwriting to create compelling content without taking time away from serving clients. The white paper presents five common mistakes made by financial professionals when hiring a ghostwriter, as well as three best practices for maximizing the ROI on the relationship.